Inside Flolove

Inspired by women, flowers, and the breath of nature, Flolove designs a timeless wardrobe. Each creation is conceived as a treasure: rare, delicate, to be kept for a long time.

There is no boundary between the woman and the designer: one inspires the other.

And it is in this fluid, sincere and instinctive space that Flolove takes shape, like a journal embroidered close to the skin, where the beauty of everyday life becomes couture.

inside flolove

FLORENCE ROUCHON, the designer

Born in 1986 in Gassin, she began her studies in fashion design at the Institut Supérieur de la Mode in Paris in 2004, then gained experience at Karl Lagerfeld and Galeries Lafayette.

In 2012, driven by the desire for complete creative freedom, Florence founded the ready-to-wear brand Flolove Paris. A poetic name imbued with nonchalance and authenticity for creative limited-edition collections.

Florence weaves a close connection between her daily life, her emotions, her memories… and the pieces she creates. Her personal world becomes a source of inspiration, and her brand, an extension of herself. Surrounded by her two cats , Ohlala and Raoule , and her dog , Patou , she designs and imagines the collections. Her daughter , Joséphine, is always there to offer her opinion on the new designs.

Une rencontre avec Florence, pour comprendre comment une vraie passion trouve toujours son chemin.

'I can't stop, I have something to say'

Un parcours de 12 ans dans la mode, qui rappelle combien la passion, la persévérance et une bonne gestion sont essentielles pour tenir dans un monde en perpétuel changement.

From Sketch to Expertise

Florence designs and draws the embroideries herself.

Once the design is put on paper, we have worked hand in hand with the same artisans since the beginning, selected for their expertise.

By developing this relationship of trust with our suppliers, we guarantee you quality.

Florence's creativity is fueled by everything that moves her: poetry, cinema, painting, drawing, handcrafted objects like ceramics, and above all, women. These sensitive and vibrant art forms intertwine in her creations, which evolve with the rhythm of life. At Flolove, everything is connected: the personal, the aesthetic, the craftsmanship. A story that constantly reinvents itself, carried by the unpredictable breath of life.

Mood boards

French embroidery

All our pieces are embroidered in a small workshop in Picardy, 100% made in France. Exclusivity is at the heart of our collections.
Our capsules are always in limited editions for an exceptional purchase .

Discover the workshop