The creator

FLORENCE ROUCHON

Born in 1986 in Gassin, began her studies in fashion design at the Institut Supérieur de la Mode in Paris in 2004, then studied at Karl Lagarfeld and at the Galeries Lafayette.

In 2012, driven by the desire to have total creative freedom, Florence founded the ready-to-wear house Flolove Paris. A poetic name imbued with casualness and authenticity for creative collections in limited editions.

“Precious moments. This kind of simple human adventure that gives you this momentum, this desire to do.”