Precious moments. This kind of quite simple human adventure that give you the impulsion, that boost making you want to go the extra mile.

Florence Rouchon, born 1986 at Gassin, France, started studying stylism in 2004 at the Institut Supérieur de la Mode (Superior Institute of Fashion), in Paris. She then got her first experience by the side of Karl Lagerfeld, and by working in the Galeries Lafayette.

During the year 2012, driven by the will of having a complete freedom over creation, Florence founded the Parisian pret-a-porter clothing brand, Flolove Paris. A poetically named project that yet holds flippancy and the signature of authenticity for its creative limited edition collections.